UI/UX Design For ECommerce Portal

Objective

As per our conversation made with our client they has given the following requirements for their ecommerce portal 1. An engaging platform with good UI/UX 2. Ease of navigation to user 3. Product filers based on color, brand, size and price 4. On home page need main category pages drop down followed by other sub categories.

Solution

Before diving into the challenges, we have started with a quick run-down of our UX design process. After making the web and mobile prototypes, we designed the detailed UI and continuously tested them with users in both phases week by week. We had our UI design team put together prototypes by different navigation approaches. Then we have added product filters based on color, brand and size of the portal. We included main category pages drop down followed by other sub categories in home page. We have created payment gateway by establishing relationships with a bank that allows an aggregating merchant account. The first thing we have done is created a new module with a YAML file that includes the commerce payment dependency. Next we build a software system that can facilitate the transfer and storage of money between individuals and our client’s business.

Result

Our client achieved higher conversion rates and reduced abandonment rates through a revamp of the shopping cart. Our client’s inventory was about 2 crores of which 15 lakhs was stuck in wishlist. So we have run a target oriented campaigns to the people who have joined in wishlist by providing product related offers. We have raised conversions to 75%. Our client was very happy and he added words “First time using your company. Easy to order and pay. Easy to find what I needed. You made our website look very user friendly and professional looking. I love it when it goes fast....and it did. Thanks!”